Rwandans Amazed by Kivu Choice Fish: A Fresh Solution for Health and Nutrition

Fish consumption in Rwanda is steadily rising, and one name stands out; Kivu
Choice. With its fresh, high-quality fish available in branches across the country,
Rwandans are not only enjoying delicious meals but also experiencing significant
health benefits. Customers praise Kivu Choice for its consistency, taste, and
affordability.

Kivu Choice has transformed the fish market by making fresh fish readily
accessible to Rwandans. Unlike previous years when fish was considered a luxury for many households, Kivu Choice provides an affordable and nutritious option.
Their diverse selection includes tilapia, catfish, and other varieties sourced from
Lake Kivu, ensuring both freshness and sustainability.

Claude, a shopkeeper at one of the branches, shared insights on customer demand:
“People love our fish because it is always fresh. We get new stock regularly, and
customers know they can trust our quality.”

Fish is an essential source of protein, omega-3 fatty acids, and other vital nutrients
that contribute to heart health, brain function, and overall well-being. Many
Rwandans who once relied on red meat as their primary protein source are now
shifting to fish due to its health benefits.

Mutoni, a loyal customer, emphasized the impact Kivu Choice fish has had on her
diet: “Since I started eating more fish, I feel lighter and healthier. My doctor even
recommended it for heart health, and I have seen a difference.”

Her testimony is
echoed by many who have embraced fish as a staple in their meals.

Beyond health benefits, Kivu Choice is playing a key role in the local economy. By
creating jobs for shopkeepers, transporters, and fishermen, the company supports
livelihoods and strengthens Rwanda’s food industry.

Claude highlighted the company’s role in job creation: “Working here has been a
great opportunity for me. More people are eating fish, and that means better
business for us.”

Kivu Choice is more than just a fish supplier; it is a movement reshaping Rwanda’s
food culture and health consciousness. As more people embrace fish for its
nutritional value, affordability, and taste, the company continues to thrive. With a
growing customer base and expanding branches, Kivu Choice is setting a new
standard in Rwanda’s food industry.

By Eric Kayitare